Market Analysis is performed for the following reasons, but not limited to the following:  

• Identify target markets and customers
• Understand trends in the market that affect business of the product being managed
• Assess the market potential for the product
• Understand competition and eco-system to derive effective strategies for success of product
• Identify/derive inputs for product definition and planning
• Understand the current position of product in the market

Market Analysis is the process which involves collecting information, analyzing collected information for specific purpose and deriving inputs for the product strategy.
It is a critical activity requiring to be performed on regular basis with different objectives at different stages of product life cycle.

Market Analysis includes the following tasks:

• Market Trends & Customer Research
• Opportunity Analysis &  Sizing
• Ecosystem Analysis
• Competition Analysis

The e-learning module describing the concepts for Market Analysis is available on the SumTotal platform from Capgemini University.